Talk To Your Customers Concisely and Clearly

On a psychological level human remains an entertainment seeker; from spiritual search to festivals and rituals, every occasion and human endeavor has the motif of pleasure, sometimes it is subtle and on occasions, it is flagrant because narratives have played a vital role in the development of our cognitive ability and perceptibility. Apparently, stories captivate, move and educate; from the sculptures of ancient temples to the masterpiece art, music and literature, every human expression has a story hidden in it. Each of your communication effort without powerful storytelling will only remain superficial, dull and ineffective; especially, in this content-obsessive market grabbing your consumer’s attention demands powerful presentation.
The new age consumers are looking for effortless and seamless brand communication, they do not want to exercise their cognitive ability; in fact, the touch technology has changed the way people used to perceive life; apparently, life has turned into a rather lethargic affair and each individual is seeking brand perception; that means you should be able to tell the brand story quickly and effectively. Therefore, you need to express your brand telltale blatantly to hit the right spot, but how? Yes, the answer to this question is “Corporate Videos.”

But why should you resort to the visual presentation? Every decision you make should have rationality behind it; otherwise, it would backfire. Let’s look at the role of corporate videos in your brand campaign.

Psychological Impact: the human is conditioned to react to situations according to his social and economic background; that means you have to communicate the brand image clearly without complexity because your consumers would react to everything that is ambiguous and complicated; therefore, you have to take the visual storytelling approach if you want to leave an impression on your customer’s psyche. And a filmmaker is the right person to access the trigger point to instigate emotions that can yield better results in terms of brand awareness and brand equity. Hence, hire Corporate Film Production Company to help you spread your brand message.

Seamless Flow of information: storytelling through motion-graphic is the ultimate way of integrating message coherently; that means you can combine pictures, texts, and voice over to create a package that can satisfy all the human senses. Apparently, our entire emotional spectrum unconsciously longs for complete satisfaction and if you can address the emotional needs through visual eloquence, you are likely to facilitate registering faculty that would help your consumers to remember the brand name for a relatively long period.

Improve reach: you have to reach all the touch points to make an impact, from YouTube to WhatsApp and Facebook, your presence should resonate everywhere; video presentation will help you present your business propositions in exhibitions and expos too. In addition; you can also display videos on your webpage, and that is the surest way to increase brand reach and frequency.

Lastly, you have to find expert video making companies to enhance your brand communication strategy. Note; you should always approach specialized companies with relevant experiences because an inexperienced company would not understand the delicacy of visual narrative and most likely to spoil your brand identity.

Vive la Re´volution! What Bastille Day Can Teach Your History Class

If you’re looking to make history lessons more interactive, why not organise a school trip to Paris in July? It’s the perfect opportunity to teach your class about the history and cultural significance of Bastille Day.
Bastille Day and its History

A French national holiday since 1880, July 14th is known as Bastille Day. It celebrates the storming of the Bastille prison and the start of the 1789 revolution. Prior to the revolution, resentment brewed in France. The bankrupt monarchy was weak and Parisians resented the high taxes that were imposed on them. Over the course of two years, tensions increased until a bid to further raise taxes in May 1789 became the breaking point. The French no longer wanted to live under an absolute power. In a revolutionary act, Parisians stormed the Bastille prison, freeing the political dissidents held there. This was the first step towards dissolving the monarchy and creating the modern French Republic.

Things to do in Paris on Bastille Day

You can make your school trip to Paris an unforgettable experience for your students by taking part in any of these typical Bastille Day rituals.

• Military Parade on Champs-Elysées This traditional march makes it way down the Champs-Elysées to honour the French military. The parade – which includes large tanks, mounted regiments, Air Force planes and artillery units – begins at the Arc de Triomphe and ends in Place de la Concorde. The whole of Paris comes to life, as the festive spirit creates a fantastic atmosphere.

• Fireworks at the Eiffel Tower Another option is to watch the brilliant firework display at the Eiffel Tower. It wouldn’t really be a school trip to Paris without seeing the light show around the capital’s most iconic structure. Most people watch the show from the Champ de Mars, but this can get very crowded. A safer alternative is to gather at the Centre Georges Pompidou viewpoint. The view is equally good, and your students will be able to admire the spectacle more peacefully.

• Visit the Place de la Bastille No school trip to Paris is complete without a stop at the Place de la Bastille. As your students who study the French Revolution in History already know, this is the infamous square where the 1789 revolution took place and the fortress-made-prison was stormed and destroyed. If you head over to the western side of the square, you can see even the ground plan of the Bastille’s tower and fortification on the pavement.

Whichever activity you choose, make sure your class stays together throughout. It might be worth having the children wear distinctive colours or form a buddy system. These areas can get very busy and you don’t want anyone getting lost.

Booking your School Trip to Paris

Organising a class trip is a time-consuming task, but with the expert help of a specialised educational travel tour operator planning an itinerary couldn’t be simpler. They’ll sort out all the logistics, so you can focus on making the experience as beneficial for your students as possible.

John Gardiner is the Managing Director of The School Travel Company, a tour operator specialising in educational travel for school and youth groups. Whether you’re planning a school trip to Paris, New York or India’s Golden Triangle, you can trust both the educational and economic value of their itineraries, whether ready-made or specifically designed to suit the needs of your group.